During a game, fans keep looking at the same place: the score and the match flow. That is exactly where digital attention is created that clubs can offer their partners.

Which placements exist

  • Fixed banner placement: always visible, with separate creatives for desktop and mobile.
  • In-stream ads: inside the match flow, for example during an intermission or half-time.
  • Presenting partner: one partner presents the live ticker as a whole.
  • Matchday partner: a placement that changes from game to game.

Less is more

A live ticker lives on the trust of its fans. Advertising that covers the match flow hurts both club and partner. It works well to sell a few fixed placements and to tie in-stream ads to natural breaks in the game.

What partners want to see

Partners ask for figures. Page views per game and clicks on the ad are a solid basis for the conversation about next season. It matters to record them per match so that big games and derbies become visible.
The best placement is the one that fits the game – not the one that takes up the most space.