Insights
Know-how for the digital matchday.
Matchday communication, fan experience, sponsorship and digital channels – for clubs that own their matchday.
- Product updates
Product update November 2026
Goal assists, a score caption instead of a delta badge, an AI assistant for templates, share buttons, CSV roster import and the ticker in seven new languages. - Matchday communication
Assists in the live ticker: the build-up counts too
A goal rarely has a single hero. The live ticker now records who did the groundwork — in the entry, in the push and on the match page. - Matchday communication
Push notifications on matchday: which moments deserve a push
A push brings fans back into the game within seconds – or annoys them until they switch it off. How to decide which events trigger a notification. - Live content
More than the goal: how editorial entries let the live ticker tell the story
Goals, penalties and line changes make a log. Context, photos and voices turn it into a story. How your editorial team combines both in the ticker. - Fan experience
Emoji reactions: what fans in the live ticker reveal about a game
A tap on an emoji is the smallest way to take part in a game. Added up, reactions show which moments really move fans. - Product updates
Product update September/October 2026
Shootouts with the correct final score, more control over push and reactions, readable archive URLs and match pages that look better in search and on social media. - Digital channels
Why clubs need an own live channel for matchday
Social media reaches many fans – but tells the game in pieces. Why an own live ticker can sit at the centre of matchday communication. - Sponsorship
Sponsorship in the live ticker: visibility when fans pay the most attention
Which placements a live ticker offers partners, how to dose them for fans and which figures you can show partners. - SEO for sports organisations
After the final whistle: why archived match pages keep their value
A live ticker is not over after 60 minutes. As a match page in the archive, every game remains findable – for fans, media and search engines.
Rather talk directly?
In the demo call we answer your questions about the digital matchday – specifically for your club.