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LED boards and video cube in the arena
Sponsorship

A sponsor does not have to stand next to the game. It can become part of it.

The live ticker makes the digital matchday part of your sponsorship offer: with fixed placements, ads inside the match flow and figures per match.
Book a demo callFrom warm-up to the morning after.
The situation

The boards are sold out. The digital matchday often is not.

Partners want visibility beyond the arena. Classic digital spaces such as website banners rarely reach fans at the moment they pay the most attention: during the game.
An own live ticker creates exactly that moment – on a space you market yourselves and whose usage you can track per game.
One matchday, five moments

From warm-up to the morning after.

A matchday has phases with different levels of attention. Each can be used for partners – this is how it looks from a partner’s point of view (fictional partners).
  1. 18:30
    Before the game

    Today presented by …

    Fans open the ticker for the line-up and preview. The matchday partner is there from the very first minute.
    Via templates
    Live1st period · 00:00
    Falkenried
    0:0
    Steinmark
    Matchday partner
    FalkenriederBrauhaus
    00:00
    The game is under way
    Opening face-off.
  2. 19:30
    Face-off

    Live ticker presented by …

    A fixed presenting line above the whole game, designed in your template.
    Via templates
    Live ticker presented byStadtwerkeFalkenried
    Live1st period · 00:00
    Falkenried
    0:0
    Steinmark
    00:00
    The game is under way
    Opening face-off.
  3. 19:47
    Goal

    When everyone is looking.

    When a goal falls, everyone looks at the ticker. The standard ad is in view at that very moment – with separate creatives for desktop and mobile.
    Standard feature
    Live1st period · 07:48
    Falkenried
    1:0
    Steinmark
    07:48
    Goal · Falkenried
    #17 Brandt
    1:0
    Power-play goal! Brandt finishes from the blue line.Assist: #4 Hoffmann, #91 Szabo
    18415297
    Ad
    Stadtwerke Falkenried
    Powering every home game
  4. 20:20
    Intermission

    Right inside the match flow.

    The in-stream ad appears between the events – without interrupting the game.
    Standard feature
    Live1st period · 20:00
    Falkenried
    1:0
    Steinmark
    AdFalkenriederBrauhaus
    Intermission presented by Falkenrieder Brauhaus
  5. 21:55
    After the game

    And still there the next morning.

    The match page stays in the archive – with the same ad. You see page views and clicks per match in the admin.
    Standard feature
    Match report
    Falkenried
    3:1
    Steinmark
    Final score3:1
    Falkenried win 3–1 and stay unbeaten at home.
    Ad
    Stadtwerke Falkenried
    Powering every home game
Placements

What you can offer partners.

Standard features are part of the product. Other formats are built with templates or serve as ideas for activation.
Example partner placements in the mobile live ticker (fictional partners).

  • Banner placement

    Standard feature
    The standard ad stays visible throughout the game – with separate creatives for desktop and mobile. Clicks are counted per match.

  • In-stream ad

    Standard feature
    Ads appear directly inside the match flow, for example during an intermission – where fans are looking anyway.

  • Presenting partner

    Via templates
    One partner presents the entire live ticker – as a fixed line at the top of the ticker, designed through your template.

  • Matchday partner

    Via templates
    A placement that changes from game to game – matching promotions, derbies or home game themes.

  • Editorial partner

    Concept example
    A partner presents recurring content, such as the intermission analysis. An activation example, not a dedicated product feature.
Activation example

One home game, one partner, three touchpoints.

This is what a package for a home game partner could look like. Fictional example, not a performance promise.
  1. 01

    Presenting line

    “Live ticker presented by …” at the top of the ticker, built with the template.
  2. 02

    Standard ad

    The partner creative as a fixed placement, for desktop and mobile.
  3. 03

    Break ad

    An in-stream ad during the intermission, matching the partner’s promotion.
Concept example. We work out together which formats suit you.
Measurement

Figures you can show partners.

In the admin you see per match how often the ticker was viewed and how often ads were clicked.
  1. 01

    Page views per match

    How many views the ticker had during a game.
  2. 02

    Clicks on the standard ad

    Per match, linked to the respective ad.
  3. 03

    Clicks on in-stream ads

    Per ad and match.
Further analyses such as season comparisons or exports are not part of this overview.
In practice

Augsburger Panther: 208 clicks on the standard ad in three DEL matches.

The standard sponsor ad (panthertickets.de) in the Augsburger Panther live ticker, measured in the liveticker.io admin.
DEL matches 2026/27
  1. 18 September 2026 · at Nürnberg Ice Tigers, 1–4
    14,391page views
    58 sponsor clicks
  2. 20 September 2026 · vs Schwenninger Wild Wings, 7–3
    12,781page views
    84 sponsor clicks
  3. 24 September 2026 · at Iserlohn Roosters, 3–2 SO
    16,696page views
    66 sponsor clicks
Page views and clicks on the standard sponsor ad (panthertickets.de) from the liveticker.io admin.
Read the Augsburger Panther case study

Let’s talk about your partner offer.

In the demo call we show you the placements and the per-match figures in the admin.
Book a demo call